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Title About ODA Text About ODA Text The Orange Downtown Alliance is a nonprofit association established to enhance the economic environment of the town of Orange as a center of commerce while maintaining the character and integrity of the town’s central business district as an attractive place to live, work, and visit.   ODA is a member of the Virginia Main Street Program and the National Main Street Center. We follow the Four-Point Approach developed by the National Main Street Center. Activities are focused on economic development, design, promotion and organization. Leadership of ODA is provided by a volunteer Board of Directors and an active committee system. We encourage participation on our committees and at special events and promotions.